Your Business Could Use a Security Company
No one likes to lose money, and shoplifting accounts for thousands of dollars in losses for businesses of every size each year. Watching your hard-earned money waltz right out the front door is discouraging and financially harmful. Fortunately, there are things you can do to protect yourself against shoplifters and the loss of products.
Organize Your Store to Your Advantage
How many stores do you see with a checkout in the back? Hopefully the answer is “not many.” You have the power to place your most vulnerable products in areas where you can keep an eye on them. Make sure that everyone who walks into your store is aware of the fact that they’ll need to pass in front of the checkout lanes prior to leaving. Sometimes, this can be enough of a deterrent to stop shoplifters in their tracks. Don’t place valuable products near the exit, and make sure that you are able to maintain a line of sight through the majority of your aisles.
Staff Accordingly and Interact with Customers
Not having enough staff on the floor is a huge mistake. Keep particularly vulnerable areas heavily staffed, and make sure that you have a person there who’s capable of greeting each customer who walks in—and observing each customer who walks out. The money that you’ll save in loss prevention will easily cover the cost of the additional staffing.
Know What to Look For
Keep yourself and your staff well-informed of current shoplifting tactics and the behaviors that accompany them. Different stores will have different risk factors, and this can include everything from a quick change in the dressing room to pocketing valuable jewelry. If you know how to identify these behaviors, you’re more likely to be able to stop them.
Advertise Your Security
You pay for cameras and loss prevention systems—why not make them as visible as possible? A well-placed sign explaining that your store is protected by a security guard company using surveillance or other loss prevention methods can be enough to deter criminals from even attempting to shoplift. This doesn’t mean that you need to point out every single camera, but making sure that everyone who walks in knows that they’re being recorded can have a huge impact.
Keep an Eye on Commonly Stolen Items
Keeping a careful record of every item stolen can give you an idea of what needs to be protected. These items can be locked in display cabinets or kept in a secure area. Having a staff member handle each of these items lets prospective thieves know that they’re being watched.